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Approach

Logo-inspired stamp system reflects The Yards' national distinction and evolution as the city’s most walkable, workable, livable neighborhood. The visual system speaks to different on-site uses through coordinated color and language pairings. An expanded color palette and typography selection feel approachable and infused with energy. The modular layouts creates bold and accessible compositions for The Yards internal team to apply.

The Yards

An evolved vision for The Yards’ next phase of development, Streetsense presents an evolution of the existing brand’s positioning and visual direction that will resonate with existing and new audiences. The Yards is one of Washington DC's most iconic placemaking destinations that brings together elevated residences, modern office space, entertainment, curated dining, and world-class retail. 

The Yards

Brookfield Properties

Year

2021

Role

Brand Design

Digital Flipbook

Client

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