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The Plant Social's logo approach visualizes the ambiance of the space. The natural foliage illustration is framed by airy line work that subtly resembles a beverage mug. The mark is paired with an approachable lowercase serif with organic edges. Expanding upon the logo, a set of symbols signifies each aspect of the cafe's offerings. Using a watercolor gradient on the packaging serves as a touchpoint to celebrate the ritual of brewing tea and coffee.

The Plant Social

Founded by my sisters and me, The Plant Social is a unique combination of a tea and coffee house and plant boutique. We emphasize the quality and sourcing of both the ingredients and goods. Our casual atmosphere encourages connections and discovery. In addition to the in-store experience, our brand extends to our online shop.

Oxen Group LLC




Logo Design

Brand Identity

Packaging Design



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