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500 Boylston Shops

Situated at the heart of a true Boston landmark, 500 Boylston Shops offers a once-in-a- lifetime retail offering. With a captive audience of office tenants occupying 5 million SF within one block, Oxford Properties created an opportunity for retailers to be a part of this exclusive address. We applied the reimagined brand to a Digital Flipbook, or interactive PDF, to serve as a presentation or brochure tailored to prospective tenants. This project received a 2020 American Graphic Design Award.

Oxford Properties

Year

2020

Role

Logo Design

Brand Identity

Digital Flipbook

Client

Approach

Inspired by the building’s iconic, postmodern architecture, this direction takes an address-forward approach to marketing 500 Boylston. By celebrating the building’s historic stature and promoting the retail space as a blank slate, this concept entices prospective tenants o be a part of this blueprint opportunity of crafted and curated retail experience in one of Boston’s most esteemed locales. 

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