![](https://static.wixstatic.com/media/f8c7fa_a87c9e616e75435dab0befc2b4194a7d~mv2.png/v1/fill/w_59,h_78,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/f8c7fa_a87c9e616e75435dab0befc2b4194a7d~mv2.png)
Interactive (Desktop Only)
500 Boylston Shops
Situated at the heart of a true Boston landmark, 500 Boylston Shops offers a once-in-a- lifetime retail offering. With a captive audience of office tenants occupying 5 million SF within one block, Oxford Properties created an opportunity for retailers to be a part of this exclusive address. We applied the reimagined brand to a Digital Flipbook, or interactive PDF, to serve as a presentation or brochure tailored to prospective tenants. This project received a 2020 American Graphic Design Award.
![](https://static.wixstatic.com/media/f8c7fa_d947b3cfb3744d1b88fa64e4d4a2b912~mv2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f8c7fa_d947b3cfb3744d1b88fa64e4d4a2b912~mv2.jpg)
![](https://static.wixstatic.com/media/f8c7fa_60ad5d9929e34acfa9f1a2c389b8b235~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f8c7fa_60ad5d9929e34acfa9f1a2c389b8b235~mv2.jpg)
Oxford Properties
Year
2020
Role
Logo Design
Brand Identity
Digital Flipbook
Client
![](https://static.wixstatic.com/media/f8c7fa_3d44d6e5d6f64cb9bcbecfef75b4bcdd~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f8c7fa_3d44d6e5d6f64cb9bcbecfef75b4bcdd~mv2.jpg)
![](https://static.wixstatic.com/media/f8c7fa_74ee6687deb94177801fc55679f033ea~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f8c7fa_74ee6687deb94177801fc55679f033ea~mv2.jpg)
![](https://static.wixstatic.com/media/f8c7fa_f8ea265b09924e4e96ddccacae377b74~mv2.jpg/v1/fill/w_147,h_114,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f8c7fa_f8ea265b09924e4e96ddccacae377b74~mv2.jpg)
Approach
Inspired by the building’s iconic, postmodern architecture, this direction takes an address-forward approach to marketing 500 Boylston. By celebrating the building’s historic stature and promoting the retail space as a blank slate, this concept entices prospective tenants o be a part of this blueprint opportunity of crafted and curated retail experience in one of Boston’s most esteemed locales.