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Rowan
Rowan Brookland apartments set the balance of natural vibes and city life. Positioned at the intersection of four Northeast DC neighborhoods, it makes an ideal living space for city dwellers. Anchored by a collection of reflective amenity spaces and natural finishes, city living comes naturally.
Trammell Crow Company
Year
2020
Role
Brand Identity
Client
Approach
With subtle nods to the story of the property’s name, this direction expresses Rowan’s “urban oasis” vibes with an earth-toned palette, organic graphic patterns, and naturally inspired imagery. A signature wood pattern marries the property's nature-inspired finishes and its dynamic location.
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