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YCMC/Shoe City

Year

2018

Role

Marketing Design

Photographer

Client

YCMC/

Shoe City

YCMC, formerly known as Shoe City, has been a staple in the Baltimore–Washington metropolitan area for over seventy years. With forty retail locations, YCMC carries the industry's latest sneaker releases and athletic apparel. To bring a new lens to the legacy brand, I joined the marketing team as a strategist and designer.

Approach

Prioritized expanding the existing visual identity across marketing materials and with new digital applications. Coordinated and photographed lifestyle images to modernize the brand reception and drive a contemporary style across platforms. Strategized marketing plans for new releases through interactive pop-ups and influencer collaborations.

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